Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
Expansion inherently carries risks. As a country or business grows, the number of elements needing protection rises significantly, heightening the likelihood of failure. Many say, “Achieving success is challenging, but sustaining it is even more difficult.” Balancing capacity and expansion is often complex; yet, it is crucial to achieve this equilibrium to prevent success from becoming a curse. - Joseph’s “just my thoughts”