Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
Some people consider “what I have” to be “property,” like “money.” In other words, “All of Mine” = [All my things] - [All I have inherited] - [All I have received as gifts] - [All of the others] - [All I have stolen]. By the way, while there is wealth among [mine], temperament and ability are also crucial resources, in addition to properties such as talent, networks, sincerity, perseverance, attitude, intimacy, determination, courage, wit, and wisdom. Escaping crises and fostering development must begin with “All of Mine.” The success and progress made by [All of the others] is an illusion. - Joseph’s “just my thoughts”