If you can’t throw away what you have, you don’t own it properly. If you cannot leave the place you are staying, you are not entirely settled. Possession and non-possession share the same root, and wandering and settlement share the same root. There is no eternal state; we only enjoy a temporary state. It is often misunderstood that a state of possession for a moment is possession, and that a momentary absence is mistaken for wandering. The world changes, and you change too. Obsession and stubbornness will only hinder your change. If you know how to give up and leave at any time, the value of what you currently have and the state you are in will change significantly. Stability comes from sharing instability. - Joseph’s “just my thoughts”
I believe it’s accurate to say that “branding is about suggesting a way of life.” Instead of just stating, “Buy ice cream,” it’s more meaningful to say, “Buy ice cream for the children waiting for their dad at home.” It’s about suggesting a lifestyle, not merely a product. It’s better to imply, “You can enjoy a warm meal with your loved one after a while,” rather than simply saying, “Come to our restaurant.” The definition, role, and function of branding evolve as times change. - Joseph’s “just my thoughts”