When investing in a market where asset trading is ongoing, persistent, and prices are constantly fluctuating, the most important factor is the perception and attitude toward “time.” Here, time refers to a defined “period,” a concept that encompasses the “past,” “present,” and “future.” Knowing the future can make us wealthy. All we know is the “past,” but in reality, even the past is often not fully understood. That is, we must admit we lack complete knowledge about the past, present, or future. In this state, we must conduct business and invest. The attitude toward business and investing is to focus on judging the “trend” by applying the concepts of differential and integral calculus simultaneously. Differential weather (e.g., morning and afternoon of a day) is easy to predict, but long-term future weather cannot be forecasted even by supercomputers. However, by accumulating knowledge of the past and analyzing it integrally, it is possible to predict the trend of the distant future to...
I believe it’s accurate to say that “branding is about suggesting a way of life.” Instead of just stating, “Buy ice cream,” it’s more meaningful to say, “Buy ice cream for the children waiting for their dad at home.” It’s about suggesting a lifestyle, not merely a product. It’s better to imply, “You can enjoy a warm meal with your loved one after a while,” rather than simply saying, “Come to our restaurant.” The definition, role, and function of branding evolve as times change. - Joseph’s “just my thoughts”