Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
Years of research by cognitive psychologists indicate that creative individuals are influenced more by situational factors than by their inherent talent. Essentially, being able to navigate a creative context is more crucial than possessing creative skills. Creativity does not exist in isolation; it is shaped by the surrounding environment and context. People are influenced more by their circumstances than by personal abilities. To reach their objectives, individuals must understand the necessary tools and techniques. However, concentrating solely on these tools can lead to a loss of perspective on the ultimate goals. Establishing clear goals can transform the environment and context in which one operates. - Joseph’s “just my thoughts”