Peter Drucker stated that marketing is not the same as sales; instead, it aims to make sales unnecessary. He also mentioned that marketing is not just the final step in production but occurs at every stage from beginning to end. Furthermore, a company’s functions can be categorized into marketing and innovation. While sales are vital for generating revenue, it’s crucial to grasp the concept that marketing makes sales redundant. Many companies struggle because they fail to understand this concept and incur losses from unnecessary expenses. - Joseph’s “just my thoughts”
Tesla earns revenue through car sales, but its real profits come from other sources. Although Hyundai-Kia Motors sells more cars annually than Tesla, it does not have the same profit structure, which is unique to Tesla. Tesla capitalizes on environmental assets by selling carbon credits each year. While the company experiences overall losses in car sales, the sale of these carbon credits results in surplus income, positively affecting its stock price. Traditional automakers contribute to Tesla’s profitability by purchasing cars and paying fines for carbon emissions. This dynamic is also a key reason why Tesla establishes operations in regions with strict pollution regulations. - Joseph’s “just my thoughts”