Pricing Power : The phenomenon where the value of money falls below the price of goods is called inflation , and it is said we are currently in an era of inflation. However, it’s not that simple. Inflation is realistically characterized by prices not rising all at once during an inflationary period but rather increasing rapidly for some items and slowly for others over several years. This phenomenon is known as the ‘ Cantillon Effect .’ In other words, inflation is neither uniform nor regular. Conversely, when prices fall below the value of money, it is referred to as deflation . To survive deflation, companies must innovate, often by reducing costs and expenses. During inflation, rising costs must be passed on to other economic agents through increased prices, a concept known as Pricing Power. Since companies cannot pass on all the rising costs, many go bankrupt during periods of inflation. - Joseph’s “just my thoughts”
When an officer informed Prussian Friedrich the Great that there were discrepancies between the book and the actual battle, Friedrich famously replied, “We have a mule that has fought 60 times in our army, yet it remains just a mule.” In response to an officer’s query about becoming a great strategist, Napoleon stated that his only way was to study the history of warfare. Lincoln admitted that everything he sought to understand was contained in a book, and Edison read through the entire collection from the Detroit Library. When asked about the key to his success, Warren Buffett declared that it was consistent reading. Don’t be misled into thinking that experiences outweigh the value of reading. - Joseph’s “just my thoughts”