Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
Problem-solving attitudes are largely divided into “problem-oriented coping” and “emotional-focused coping.” In a bad situation, wise risk management is “problem-oriented coping.” We want to exclude emotions as much as possible to define the problem and properly prioritize our behavior. Leaders manage people and issues well, not dictatorships or charisma. Emotions make the leader's charisma stand out, but the organization suffers tremendously from the emotional storm. - Joseph’s “just my thoughts”