Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
Approximately 85% to 90% of the global population is right-handed, while the remainder is left-handed, with very few being ambidextrous. Throughout history, horses have served as a primary mode of transportation for humans. Typically, right-handed individuals mount a horse from the left side, relying on their right hand to grasp the saddle for support. If a person approaches the horse from the edge of a busy road on the left, this naturally orients the horse’s movement toward the left side of the road. Consequently, human anatomical tendencies have influenced the direction of road traffic. This practice led to the establishment of the left-hand shipping rule for vehicles, ships, planes, and even space shuttles. Thus, our civilization on Earth represents a legacy shaped by human anatomical traits. - Joseph’s “just my thoughts”