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Just my thoughts #0573

The case of solving complex problems with surprising ideas and new perspectives is exemplified by Alexander the Great’s ‘Gordian Knot’ or the ‘Egg of Columbus.’ If you have tried using the same perspective and approach but have not achieved your goal, you must tackle it from a completely different perspective and method. Nevertheless, the reason we continue to cling to our previous perspective and direction is that we focus too much on the method. If you get caught up in the method, you lose sight of your purpose. If you lose your purpose, you may end up trying the same method again. If the will is strong and misguided, it is possible to repeat this. - Joseph’s “just my thoughts”
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Just my thoughts #0220

Believing that customers and consumers are identical can be misleading. These two terms are fundamentally different. For instance, parents don’t purchase a diaper after trying it on themselves, and pet owners don’t eat pet food before buying it. When the buyer is distinct from the actual user of the product, it’s crucial for sellers to approach product strategy and purchasing considerations with this distinction in mind. Often, we engage in business without fully understanding the nature of the products involved, which can lead to failure.


- Joseph’s “just my thoughts”




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