For humans, humility begins with the understanding that we cannot know the future. If you encounter misfortune now yet believe that good fortune will arrive in a few days, you will not be disheartened during difficult times. Conversely, if you are fortunate now but are aware that misfortune will strike soon, you will not become arrogant. Thus, humility involves preparing for an uncertain future. Being humble doesn’t mean you avoid misfortunes altogether; nevertheless, your possibilities of navigating them successfully statistically improve. Knowing the future is not necessarily an advantage in our lives. - Joseph’s “just my thoughts”
What someone can share with others is referred to as a “non-rival asset,” whereas the counterpart is termed a “rival asset.” Intangible assets, such as brands and intellectual property rights, fall under the category of non-rival assets. In contrast, tangible assets that physically exist, like buildings and goods, are classified as rival assets. Non-rival assets can theoretically be utilized by numerous individuals simultaneously, and their depreciation is nearly nonexistent even when an original copy exists. Thus, the scale and speed of wealth creation differ from that of an economy focused on existing tangible assets. In Apple, the personality assets of founder Steve Jobs are considered non-rival assets, while the productivity aspect, traditionally seen as a rival asset, has been managed through outsourcing. If Apple focuses solely on non-rival assets, managing the rest becomes straightforward, as they understand the sources of high-added value.
- Joseph’s “just my thoughts”
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