An important aspect of understanding your business ecosystem is knowing your position within it (positioning), whether you hold a higher or lower (subordinate) role, and whether your offerings are substitutes or complements. Netflix started as a DVD rental service. With the rise of online streaming, Netflix saw it as a replacement for DVD rentals. Kimbap and Ramen are complementary goods, but Ramen and Udon are substitutes. This is why, even when setting up a snack bar, paying attention to the menu is crucial. Complementary goods increase sales, while substitutes are more likely to lead to no change or even a decline in sales. - Joseph’s “just my thoughts”
Among Marvel characters , I’ve read an article claiming that the most powerful character in a fight is “ Ant-Man .” The reason lies in size. No matter how powerful humans are, dealing with a virus is challenging. The civilization humans have built is a result of a daily life that accommodates this size. Now we are governed by that civilization. My thoughts occur within that context. Even a small crumb of bread is a windfall for an ant. As size changes, so do attributes and happiness. My thoughts are closely connected to the environment around me. - Joseph’s “just my thoughts”