Space and Gravity: We understand intangible values like price or worth using spatial and physical metaphors: high or low, rising or falling. Although intangible value has no physical properties, we mentally map it onto ideas of space and gravity. For instance, we imagine a lowest point for value, equating a price drop with a sharp fall and a rise with a slow climb, as if gravity is at work. This illustrates that our thinking applies the rules of space and gravity to even the most abstract concepts. - Joseph’s “just my thoughts”
Hormones control humans. They are magical substances that fluctuate in response to external stimuli or various health factors. Hormone therapy for individuals who struggle to manage their anger or face suicidal thoughts due to depression can alleviate these problematic behaviors. The irony lies in the fact that although humans produce hormones, these substances, as objects, tend to dominate humans as the subjects. The phenomenon of exchanging back and forth, or engaging with customers, can lead someone to become unaware of their own identity. Don’t let your emotions turn into attitudes . Once your emotions morph into attitudes , others may find it difficult to trust you. - Joseph’s “just my thoughts”