Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
Text and images emerge from thoughts. Although the thought is ‘abstract,’ the text and images are ‘conceived.’ In transforming abstraction into conception, we genuinely realize reason and ultimately awaken knowledge. We cannot comprehend something if we merely see and hear. We don’t write because we know it; rather, we come to know through writing. Design doesn’t originate from good ideas but stems from validating thoughts through ample inspiration. Just as skillful typing doesn’t guarantee good writing, proficiently using drawing software doesn’t ensure good design. - Joseph’s “just my thoughts”