Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
In languages such as English, the form or pronunciation of an article differs depending on whether the following noun begins with a consonant or a vowel. In other words, the change in the article that precedes the noun (e.g., ‘a’ or ‘an’) is influenced by the noun that follows it. There is a logical contradiction in that the article must be pronounced before the nouns to follow, yet it must already be determined and spoken even if the noun hasn’t been stated yet. This situation presents a challenge. A significant cognitive process occurs in an English-speaking person, where one must speak while simultaneously predicting the words that will come next. Learning a foreign language involves training your brain to make this process habitual, reducing the prediction time and requiring less cognitive effort. Ultimately, one must rely on patterns that are memorized through repetition. Thus, memorization and repetition serve as effective strategies to overcome these contradictory connections. -...