Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
Autonomous vehicles originated from a mechanical engineering perspective, viewed as cars. However, for a car, the automation of the machine itself is not crucial; it can only function effectively by accounting for the road it drives on. The road we are traveling on today has not been constructed overnight; rather, it is the result of interactions with individuals that have led to the development of roads for humans, wagons, and cars. Therefore, for autonomous vehicles to operate fully on the road, both automobile automation and the necessary road infrastructure for autonomous driving must be developed in accordance with this automation. However, roads do not change easily overnight. For autonomous vehicles to truly achieve autonomy , we must reconsider the relationship between cause and effect. When cause and effect are reversed, the problem is never solved. - Joseph’s “just my thoughts”