An important aspect of understanding your business ecosystem is knowing your position within it (positioning), whether you hold a higher or lower (subordinate) role, and whether your offerings are substitutes or complements. Netflix started as a DVD rental service. With the rise of online streaming, Netflix saw it as a replacement for DVD rentals. Kimbap and Ramen are complementary goods, but Ramen and Udon are substitutes. This is why, even when setting up a snack bar, paying attention to the menu is crucial. Complementary goods increase sales, while substitutes are more likely to lead to no change or even a decline in sales. - Joseph’s “just my thoughts”
If God granted me only one ability to become wealthy, I would not hesitate to ask for the skill of ‘storytelling.’ ‘Storytelling’ is the ability to choose how to interpret the same phenomenon or fact and how to communicate the message I want to convey persuasively. Ultimately, the world takes sides and gains support through the interpretation and explanation of stories. Gaining attention and support from people is the foundation for achieving a lot from nothing. In a time when there was no modern media, the most popular people were grandmothers and grandfathers who could tell entertaining oral stories every night before bed. - Joseph’s “just my thoughts”