Language has a grammar for communication. In other words, there is a form, and communication is only possible when society agrees on that form. Therefore, in communication, form is often more important than content. Different fields in society use different grammars and preferred language styles. For example, there are separate grammars and vocabularies used in law, and the same goes for marketing. This is especially common in advertising and public relations, where the form is usually more important than the content. In a world where focusing only on the form can seem showy, and emphasizing only the content can cause communication problems. - Joseph’s “just my thoughts”
Almost 90 years ago, Albert Einstein and Charlie Chaplin met at the premiere of the film “City Lights” in Los Angeles. Einstein said to Chaplin, “What I admire most about your art is its universality. You don’t say a word, yet the world understands you!” Chaplin replied, “True. But your glory is even greater! The whole world admires you, even though they don’t understand a word of what you say.” What is respect, and what is understanding? - Joseph’s “just my thoughts”