An important aspect of understanding your business ecosystem is knowing your position within it (positioning), whether you hold a higher or lower (subordinate) role, and whether your offerings are substitutes or complements. Netflix started as a DVD rental service. With the rise of online streaming, Netflix saw it as a replacement for DVD rentals. Kimbap and Ramen are complementary goods, but Ramen and Udon are substitutes. This is why, even when setting up a snack bar, paying attention to the menu is crucial. Complementary goods increase sales, while substitutes are more likely to lead to no change or even a decline in sales. - Joseph’s “just my thoughts”
The philosopher Aristotle stated, “ We are what we repeatedly do . Excellence, then, is not an act, but a habit .” If the repetition of an action is a ‘habit,’ then this ‘habit’ emphasizes the connection between the actions. For instance, if you consistently drink coffee after a meal, it suggests that the preceding ‘meal’ holds more significance than the coffee. In contrast, the connection of coffee following that meal is essential. Even if you cannot drink coffee, you can survive; however, if you cannot eat, your survival is at risk. Meals are important, and they take precedence over coffee. In other words, for an action to be repeated, the persistence and repeatability vary based on the priority of the actions that occur before and after the habit. - Joseph’s “just my thoughts”