“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
In fact, more often than not, a multitude of thoughts leads to a choice disorder, primarily because you don’t know yourself well. Self-needs are easily recognized, yet many individuals lack awareness of their desires. Desire is often intricately wrapped in morality, making it more likely that you remain oblivious to it. If you don’t understand what you want, you’ll hesitate to make a choice. This results in the worry that your choices won’t satisfy desires you ’ re unaware of. Having a healthy mind entails honestly aligning your choices and decisions with your desires. Nevertheless, morality, dignity, and concern for others often hinder honest choices. - Joseph’s “just my thoughts”