Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
Implement: The act of turning thoughts, plans, or wills into reality. There is a significant difference between ‘knowing’ and ‘being able to do.’ Knowing a lot doesn’t mean you’re skilled at it, and just because you’re skilled doesn’t mean you know a lot. It’s limited to ‘knowing,’ and that reality doesn’t change unless you act. It’s crucial to practice “what I can do” first. Even if you have extensive knowledge of stock investing, it’s useless unless you actually invest. Even if you’re poor, you should invest a small amount of money; your knowledge is then put to the test. It’s foolish to study only until you have money and then invest in tangible assets after accumulating substantial wealth. It’s wiser to start with a small investment and gradually increase it as your knowledge is proven. Beginning with what you can do NOW is the ONLY way to truly demonstrate your knowledge. - Joseph’s “just my thoughts”