If a planner becomes attached to the work they plan, it is easy to lose their objectivity. To be a planner, one needs to step back and view the work from a third-person perspective without getting caught up in the planning process. The cost of a project that has lost its objectivity is severe and leads to regrets. However, it is not too late to develop attachment after evaluating the planning results. Creators must work with attachment, but planners need to remain objective to maximize their chances of success. Adhesives are only useful when sticking different materials together; in other situations, nothing is more inconvenient than glue. In planning, attachment functions similarly. - Joseph’s “just my thoughts”
“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”