Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
Even if you gamble, you can’t do it alone. A partner must exist to exchange well-produced products and services, as added value is created only through such exchanges. Without a connection, realizing added value becomes difficult. Wealth is generated solely through transactions, which must precede consolidation. Networking has always been and remains crucial for creating wealth. Metcalfe’s Law states that when connected to a network, the effect is proportional to the square of the number of connections. This results in an exponential effect rather than an arithmetic series . While the number of connections is significant, the level of trust built, even with a few personal connections, is even more critical. To effectively utilize social media, strive to connect with as many networks as possible and build trust in those relationships once connected. Only then can you experience the exponential effect. - Joseph’s “just my thoughts”