Expectations and disappointments stem from the same root. External factors do not separate expectations from disappointments; rather, internal factors do. We can’t easily stop losing if we lose a little because expectations remain. Moreover, we’re not satisfied with small profits; we want more. In other words, greed is the root of both expectations and disappointments. It’s wrong to say that you’re disappointed because you expect it. Since they share the same root, expectations and disappointments only intersect depending on the situation. With a big loss, you lose patience, and with a big profit, you feel happy only then. Large gains or losses are hard to sustain, but small, everyday victories are easier to maintain because our brains are wired that way. Big negative events often result from a series of small bad outcomes, while big happiness comes from accumulating small joys. Our life is about continuously pushing forward with small but steady steps. Repeating small decisions can le...
Victoria’s Secret once created underwear worth 1.9 million USD, adorned with diamonds and jewels. Of course, wearing such underwear in real life is impractical and may not sell, but once Victoria’s Secret produces it, media outlets worldwide will promote this underwear. When considering the promotional impact, 1.9 million USD is not wasted as a publicity expense ; the cash may be gone, but the jewelry-adorned underwear remains an asset, and brand promotion occurs globally, making it a genuinely profitable venture. Moreover, the existence of 1.9 million USD in underwear means that even if Victoria’s Secret products carry a higher price than competing brands , consumers may feel less price resistance . Spending money wisely is just as crucial as earning money. To understand the relationship between costs and assets , one must learn accounting . - Joseph’s “just my thoughts”