Only when there is a surplus can new things be created. Surplus means having more than what is necessary. Creating something new requires an initial investment in advance. Whether it’s labor or capital—that is, whether labor is purchased with capital—energy can only be used for new work if there is a surplus. Only with prior investment can something entirely new, never seen before, be made. The existence of something that did not exist before in this world results from someone putting in their surplus first. - Joseph’s “just my thoughts”
“ This shampoo prevents hair loss ,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss , with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience . Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”