A five-year study found that employee emotions significantly impact a company’s success. Interestingly, when an employee makes a mistake and isn’t punished, they tend to perform better. A company wants its employees to try, experiment, and succeed, but it is hard for the company to grow if employees are blamed when they make mistakes or fail. Over time, the company can unintentionally become a bureaucracy, which discourages employees from working effectively. Conversely, when employees and the company work together toward the same goal, great success follows. We mistakenly believe that giving employees monetary bonuses will motivate them. However, more factors can encourage people than just money. Not only is money a limited motivator, but it is also costly compared to its effectiveness. When a company becomes an unpleasant place to work, managers, employees, shareholders, and customers all become unhappy. But when it becomes a good place to work, everyone is happy. There’s no ambiguou...
“ This shampoo prevents hair loss ,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss , with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience . Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”