Adequacy : Moderate and appropriate nature. In the early days of the Roman Empire , Emperor Tiberius hosted a grand feast and invited an inventor. The inventor presented a glass as a gift, and the emperor inquired about its features. When the inventor claimed that the glass was unbreakable , the emperor dropped it on the floor. Only one side was dented, and the emperor touched that spot, restoring it to its original condition. Astonished, the emperor asked the inventor, “Have you ever taught anyone how to make this glass?” The inventor replied, “I did not tell anyone.” Then the emperor ordered his execution because if the recipe for the glass were known, the value of the emperor’s gold and silver treasures would plummet. No matter how excellent something is, it can be the worst depending on the situation and context. That’s why adequacy is essential. - Joseph’s “just my thoughts”
“ This shampoo prevents hair loss ,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss , with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience . Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”