Many people in our society invest in bonds. Perhaps you, reading this article, have invested in bonds at least once and are still investing now. Bank deposits are a form of bonds, just not labeled as ‘bonds.’ When you deposit your money in a bank, the money isn’t considered bank money. Interest is paid because the money isn’t withdrawn immediately. When you withdraw your deposited money, the bank must return the principal plus interest. This is essentially a bond. However, the only reason this differs from bonds as an investment asset is that these bank deposits are not traded on the market. If bank deposits were traded publicly, the interest rate would be evaluated in comparison with other deposits, even if the principal remains unchanged. Valuation reflects opportunity cost. This is the transaction value of bonds. When goods or assets are traded in the market, their value is re-evaluated. The core of value is comparison, and the tool for valuation is opportunity cost. That’s why CEOs...
People understand that a brand is established when it is named. However, a brand requires a named entity , and that entity must be cherished by consumers. This means there must be prior production, followed by a name. The essence of branding lies in manufacturing. Capital is necessary to produce goods that meet consumer needs. Individuals can create a brand simply by distributing products made by others, but they will eventually face limitations. Manufacturing capacity is crucial to branding, and most of the world’s renowned brands emerge from this productivity. Don’t confuse this with branding by merely assigning a name. They will soon find themselves in trouble if they mistakenly think they are branding without securing manufacturing capacity . Even if you don’t own a manufacturing facility , branding becomes simpler if you establish the ability and framework to control those facilities and raw materials. - Joseph’s “just my thoughts”