Joseph's "Just My Thoughts"

People understand that a brand is established when it is named. However, a brand requires a named entity, and that entity must be cherished by consumers. This means there must be prior production, followed by a name. The essence of branding lies in manufacturing. Capital is necessary to produce goods that meet consumer needs. Individuals can create a brand simply by distributing products made by others, but they will eventually face limitations. Manufacturing capacity is crucial to branding, and most of the world’s renowned brands emerge from this productivity. Don’t confuse this with branding by merely assigning a name. They will soon find themselves in trouble if they mistakenly think they are branding without securing manufacturing capacity. Even if you don’t own a manufacturing facility, branding becomes simpler if you establish the ability and framework to control those facilities and raw materials. - Joseph’s “just my thoughts”

‘Capital’ means ‘Principal.’ What does ‘Principal’ mean in business? The ultimate goal of any business is to create wealth. Wealth serves as the foundation for creating value, and that value must be generated solely through production. To produce, the cost must be invested first; the source of that cost is referred to as ‘Principal.’ In other words, the result of a transaction through trading is ‘revenues,’ and if costs and expenses are subtracted from sales, what remains is ‘profit.’ If costs and expenses exceed revenues, it results in a losing trade; if they are lower, it results in a profitable trade. Therefore, principal serves as the benchmark for profitability; in other words, it is referred to as capital. Whether a business is good or bad is determined by its profitability. If the principal is insufficient, borrowing capital becomes necessary, which is termed “debt.” Just as the number of principals capable of producing tankers differs from those that can create bicycles, the si...

Most successful wealthy people consistently say that “wealth comes from the mind.” In a way, this notion seems like a luxury that only accomplished individuals can afford. However, it is true. The essence of money is merely a representation of the idea of credit. In other words, money is philosophical, and wealth is nothing more than the application of ideas. Wealth originates in the mind because it results from engaging with philosophies and ideas. Therefore, to achieve wealth, you must first learn to control your mind. Developing money-making skills follows next. - Joseph’s “just my thoughts”

Recording and storing purposes include reloading, confirming, and recalling memories and data when needed later. There is nothing more foolish than when recording and storage become ends in themselves. The same applies to money. When frugality and saving become ends in themselves, the function of generating profit through investing money and creating surplus by spending turns into foolish storage that fails to achieve a positive function. Such a person will engage in activities that neither they nor others can benefit from. We should always examine whether the ends and means have been interchanged. - Joseph’s “just my thoughts”

Power is often granted rather than generated. In other words, it derives from the consensual approval of others. The dilemma lies in whether to use the power conferred to the organization. If power is not utilized when it should be, it leads to neglect and a breach of trust. Conversely, if it is used when it should not be, it constitutes interference and violence. So, how do we distinguish between these situations? It should be exercised decisively when disagreements need resolution, when injustice or crime is anticipated or has occurred, or when harm is expected to be, or has been, inflicted on someone. In these instances, the use of power must be accompanied by accountability. Power should be deployed only if no one else is accountable for the choices and decisions made. Otherwise, it is better left to the organization’s discretion. Consequently, power, leadership, and benefits are healthy only when proportional to the level of responsibility. - Joseph’s “just my thoughts”

One of the misconceptions people have is that they believe they ‘buy (get)’ things with money. However, in reality, it is an exchange of money for goods. You might question whether these two concepts are similar, but there is a significant difference between them. In other words, it leads people to forget that money is also a ‘good’ whose value fluctuates based on the amount available in the market. This creates an overconfidence in money. In terms of value, money is only as valuable as its role and mission in exchange. If the role of food is to ‘eat,’ then the role and mission of money is that it is endowed with ‘the power to exchange anything.’ If money can’t be exchanged for food, can you eat money instead of food? The standard that allows goods to exchange roles and missions with each other is called ‘price.’ - Joseph’s “just my thoughts”

If you don’t examine your mind occasionally, you may find yourself dominated by it. The issue is that our minds are far from perfect. The mind is not directed or influenced by your life; rather, it feels satisfied when it achieves a sense of balance. However, achieving balance doesn’t always equate to perfection. - Joseph’s “just my thoughts”