If you eat food solely for nutrition, there’s no need to cook it elaborately; just choose a nutritional supplement. However, food intake not only provides nutrients to our bodies but also offers the pleasure of experiencing various tastes, especially flavors known as aromas through the sense of taste. Incense reflects civilization and culture. Therefore, the food business must be cultural, and for fragrance-related businesses such as coffee, wine, and perfume, both a cultural approach and an understanding of fragrance are crucial for success. Occasionally, there are businessmen who try to sell food by emphasizing nutrition while neglecting the pleasure derived from this rich civilization and culture. I recommend that these businessmen sell nutritional supplements only. It is unfortunate to engage in business without a grasp of civilization and culture. - Joseph’s “just my thoughts”
When desire intersects with imagination, a product emerges. A product driven solely by desire tends to be unappealing and struggles to capture market interest. Conversely, one built solely on imagination may fall short in practicality and fail to deliver full satisfaction. Desire fuels imagination, while imagination brings us closer to fulfillment. Integrating design into this process constitutes product planning, which brings the product to fruition.
- Joseph’s “just my thoughts”
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