Investing means investing time, not people or assets. The object you invest in doesn’t generate money; time does. Failing to understand the role and principles of time in business and investment is a waste of energy. Because time is invisible, we often overlook it or fail to recognize its impact and role. This world is driven by probability. When dealing with probability, the first thing to consider is the invisible nature of time. Ignoring this fact leads to waste and inefficiency without us even realizing the damage. - Joseph’s “just my thoughts”
The identity of the messenger is more important than the message itself. In other words, it’s crucial to consider whether the messenger’s identity is reliable. It matters more to others that they know who I am and recognize me than how well I have built relationships and interacted with them. Identity begins with my proclamation , and credibility only emerges when others acknowledge that proclamation. If there is a significant gap between my declaration and how others perceive me, I will need to invest considerable time and money to bridge that gap. Similarly, if there is a significant discrepancy between the message I intend to convey and my declared identity, it also requires a substantial amount of time and money. Consumers are acutely aware of these differences, yet they often remain silent about them. Asking others to share their inner self-assessment is as burdensome as expecting them to reveal their true selves. - Joseph’s “just my thoughts”