If you’re alone on an uninhabited island, you don’t need money; you only need resources and labor to process those resources for survival. In other words, there’s no need for an exchange-based economy. The exchange of goods led to the development of an economic system that dramatically increases efficiency and productivity. The monetary system was created because society consists of many people living together. To facilitate exchange, value had to be measured, and a price assigned to that value. The foundation of wealth is built on production and exchange. We all rely on others to survive. - Joseph’s “just my thoughts”
Advertising is a unique service business. When limited to the Internet, platform operators gather users and allow them to access the platform for free in exchange for viewing advertisements. In reality, users are not accessing the platform for free; instead, the advertiser pays for it. In other words, users do not fulfill any obligations regarding platform use, while the advertiser assumes those obligations and gains profit by notifying and exposing itself to the user. The platform operator fulfills its obligation by providing the advertising medium to the advertiser, but does not guarantee the advertisement’s success and is not accountable for the outcomes of the business. Advertising represents one of the few unique transaction structures in the world that satisfies the utility of each party without necessarily attributing benefits to the counterparty meant to receive them. Such an unusual transaction structure has been rare throughout human history. Although the advertising in...