Micro-movement refers to small shifts. Kim Yong-woon, who authored the book “History’s Counterattack,” states that before a state changes, an ambiguous phase occurs during the process. This is called ‘micro-movement,’ and he argues that a rigid organization that suppresses this micro-movement will ultimately lead to frustration or catastrophe. He explains that permitting micro-movement equates to autonomy, and an open organization that allows this fosters ‘self-organization’ and the ‘emergence of creativity.’ He also mentions that human ability is defined as pattern recognition, which helps distinguish between ‘trivial’ and ‘essential’ elements. It is believed that when human activity reaches a critical point, key insights can be derived from seemingly trivial details. - Joseph’s “just my thoughts”
Advertising is a unique service business. When limited to the Internet, platform operators gather users and allow them to access the platform for free in exchange for viewing advertisements. In reality, users are not accessing the platform for free; instead, the advertiser pays for it. In other words, users do not fulfill any obligations regarding platform use, while the advertiser assumes those obligations and gains profit by notifying and exposing itself to the user. The platform operator fulfills its obligation by providing the advertising medium to the advertiser, but does not guarantee the advertisement’s success and is not accountable for the outcomes of the business. Advertising represents one of the few unique transaction structures in the world that satisfies the utility of each party without necessarily attributing benefits to the counterparty meant to receive them. Such an unusual transaction structure has been rare throughout human history. Although the advertising in...