Language has a grammar for communication. In other words, there is a form, and communication is only possible when society agrees on that form. Therefore, in communication, form is often more important than content. Different fields in society use different grammars and preferred language styles. For example, there are separate grammars and vocabularies used in law, and the same goes for marketing. This is especially common in advertising and public relations, where the form is usually more important than the content. In a world where focusing only on the form can seem showy, and emphasizing only the content can cause communication problems. - Joseph’s “just my thoughts”
The case of solving complex problems with surprising ideas and new perspectives is exemplified by Alexander the Great ’s ‘ Gordian Knot ’ or the ‘ Egg of Columbus .’ If you have tried using the same perspective and approach but have not achieved your goal, you must tackle it from a completely different perspective and method. Nevertheless, the reason we continue to cling to our previous perspective and direction is that we focus too much on the method. If you get caught up in the method, you lose sight of your purpose. If you lose your purpose, you may end up trying the same method again. If the will is strong and misguided, it is possible to repeat this. - Joseph’s “just my thoughts”