An important aspect of understanding your business ecosystem is knowing your position within it (positioning), whether you hold a higher or lower (subordinate) role, and whether your offerings are substitutes or complements. Netflix started as a DVD rental service. With the rise of online streaming, Netflix saw it as a replacement for DVD rentals. Kimbap and Ramen are complementary goods, but Ramen and Udon are substitutes. This is why, even when setting up a snack bar, paying attention to the menu is crucial. Complementary goods increase sales, while substitutes are more likely to lead to no change or even a decline in sales. - Joseph’s “just my thoughts”
History professor Yuval Noah Harari said, "The most distinguishing feature between humans and other animals is the ability to believe not exist imagination." If you eat a banana exchanged with a bill from the chimpanzee, then the chimpanzee must be angry with you. The bill is just a thing to believe non-existent imagination each other in the human world, it's never important and meaningful for the chimpanzee. Unless the belief is to exchange the value, the money is just paper. This belief makes our social community.
- Joseph's "just my thoughts"
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