Cognitive Structure: Humans naturally avoid complicated or confusing interfaces. If all headlines in a newspaper are the same size as the body text, they won’t seem inviting to read. The human brain is built to operate efficiently. However, human cognitive abilities often don’t reach their full potential. Any interface that goes against this instinct is likely to fail. No one enjoys taking tests every day, right? To increase sales in an online shopping mall, it’s important to provide an interface that requires minimal mental effort from consumers. To protect the environment, instead of setting “spoons or forks” as the default delivery option in a food delivery app, offering a choice to select separately can help reduce waste. To promote positive consumer behavior, create a comfortable environment; to discourage negative behavior, make the process complex and frustrating. - Joseph’s “just my thoughts”
Will you hire a representative or an assistant to help you? There are two key factors to consider when hiring employees for a company. Hiring a representative involves selecting someone to act on behalf of the president , giving that person a certain level of discretion , and emphasizing support for tasks they cannot handle or are difficult to decide. Hiring an assistant involves choosing someone to help the boss with their work. The main goal of HR management is to develop internal agents ; without this, the company can’t grow. That’s why we focus on hiring individuals with good character and a strong foundation from the start, seeking someone who can potentially replace the boss. So, why does the boss exist? To delegate authority and take responsibility for those they assign. - Joseph’s “just my thoughts”