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Just my thoughts #0545

“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
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Just my thoughts #0448

Almost 90 years ago, Albert Einstein and Charlie Chaplin met at the premiere of the film “City Lights” in Los Angeles. Einstein said to Chaplin, “What I admire most about your art is its universality. You don’t say a word, yet the world understands you!” Chaplin replied, “True. But your glory is even greater! The whole world admires you, even though they don’t understand a word of what you say.” What is respect, and what is understanding?


- Joseph’s “just my thoughts”




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