Attention and pain greatly influence customers’ willingness to pay. Nobody likes to wait. If customers search for products on an online store and receive instant results, they value it. But if they have to wait, it’s a different story. Showing a blank white screen causes customers to leave the site. However, if an animated circle indicates the connection is active, customers are more likely to wait. Additionally, displaying the search process, such as showing that results are being generated, helps customers wait more patiently. In fact, customers often wait with anticipation. Transparency helps ensure that customer interest remains positive and doesn’t turn into frustration. - Joseph’s “just my thoughts”
Almost 90 years ago, Albert Einstein and Charlie Chaplin met at the premiere of the film “City Lights” in Los Angeles. Einstein said to Chaplin, “What I admire most about your art is its universality. You don’t say a word, yet the world understands you!” Chaplin replied, “True. But your glory is even greater! The whole world admires you, even though they don’t understand a word of what you say.” What is respect, and what is understanding?
- Joseph’s “just my thoughts”
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