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Just my thoughts #0545

“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
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Just my thoughts #0405

What is the difference between an owner who believes that the company should never close in any situation and an owner who believes that our company can shut its doors at any time? Certainly, there are many differences. Fear stems from something that has yet to occur. The awareness sense to which work has yet to happen is a crucial perspective because it profoundly affects business philosophy. The crisis is tied to the range of fear.


- Joseph’s “just my thoughts”




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