The most important rule in investing is not to lose your initial capital. Making money comes later. If you lose 50% of your principal, the loss rate is 50%, but to recover that principal, you need a 100% return. This is because the baseline of your return—the principal—has already been halved. Many people tend to think that if they’ve lost 50%, they only need a 50% return to break even. However, this is a misunderstanding of the starting point. In investing, the baseline is always the original principal. The principal after a loss is no longer the same; it’s already in the past. - Joseph’s “just my thoughts”
What is the difference between an owner who believes that the company should never close in any situation and an owner who believes that our company can shut its doors at any time? Certainly, there are many differences. Fear stems from something that has yet to occur. The awareness sense to which work has yet to happen is a crucial perspective because it profoundly affects business philosophy. The crisis is tied to the range of fear.
- Joseph’s “just my thoughts”
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