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Just my thoughts #0545

“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
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Just my thoughts #0443

Frugality and efficiency are complementary and must be balanced. Emphasizing savings can reduce efficiency, while emphasizing efficiency can lead to waste. In the world, when you emphasize one aspect, unintended side effects often occur in unexpected areas. Although they are invisible, various elements of the world are closely interconnected, and there are many situations in which humans do not understand these relationships. Achieving a balance among all elements at the proper level is a significant challenge. Leaders are those who undertake this difficult work.


- Joseph’s “just my thoughts”




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