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Just my thoughts #0545

“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
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Just my thoughts #0399

When leaders are busy, organizations are at risk. Leaders who don’t acknowledge reality, who can’t make decisions and let time pass during conflicts, who can’t trust others, and who intervene in even minor matters exemplify incomparably incompetent leaders who disguise themselves with their own integrity to avoid failure. Leaders who fail to recognize their limitations and cannot delegate their responsibilities to others will harm both themselves and the organization while they keep their positions.


- Joseph’s “just my thoughts”




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