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Showing posts with the label IKEA

Just my thoughts #0679

Investing in stocks isn ’ t only about buying and selling shares on the public stock market. One way to invest in stocks is by improving a company’s performance and helping it grow. In fact, this is a more fundamental approach to stock investing. In other words, both trading stocks and managing the company are ways to invest. Buying and selling a company ’ s stock involves trading its shares because stocks indicate that profits will be shared and signify ownership. When a company is well-managed and performs strongly, its stock price rises. The company’s value is reflected in its stock price, making effective management a crucial part of investing in stocks. It doesn’t matter if the investor is inside or outside the company—managers need to understand the core of what they are doing. - Joseph’s “just my thoughts”

Just my thoughts #0633

The IKEA Effect is a type of the Ownership Effect . People tend to become more attached to owning an item than borrowing it. Additionally, putting effort into their possessions enhances this attachment. However, if the effort is too much, it can have the opposite effect. IKEA intentionally does not sell furniture as finished products. Instead, it uses a sales method that encourages customers to assemble their furniture, which increases their satisfaction with the final piece. Furniture is not just a temporary consumer product but an experiential item that is visible and used regularly over time. When owners value their furniture, they see it as a vital part of their lives and a reflection of their family relationships, rather than simply a product that meets their needs. Customers who experience this tend to desire more than just furniture; they seek a symbol that fosters family bonds. However, this sales approach may not be suitable for all types of products. - Joseph’s “just my thou...