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Just my thoughts #0815

Optimization: Adjusting something to reach its best state for a specific purpose. We often think that the fastest and strongest options are the best. The fastest way down a slope isn’t a straight line, but a parabola that naturally connects high and low points. A sniper can cause more lethal wounds at 400 meters than at 200 meters. Although the bullet travels faster at 200 meters, the wound size isn’t as large, and at 400 meters, the slower-moving bullet over a longer distance causes more friction as it passes through the wound, resulting in more severe injuries. In every situation, there is an optimal choice suited to the goal. Trial and error are useful for finding this optimization. - Joseph’s “just my thoughts”
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Just my thoughts #0633

The IKEA Effect is a type of the Ownership Effect. People tend to become more attached to owning an item than borrowing it. Additionally, putting effort into their possessions enhances this attachment. However, if the effort is too much, it can have the opposite effect. IKEA intentionally does not sell furniture as finished products. Instead, it uses a sales method that encourages customers to assemble their furniture, which increases their satisfaction with the final piece. Furniture is not just a temporary consumer product but an experiential item that is visible and used regularly over time. When owners value their furniture, they see it as a vital part of their lives and a reflection of their family relationships, rather than simply a product that meets their needs. Customers who experience this tend to desire more than just furniture; they seek a symbol that fosters family bonds. However, this sales approach may not be suitable for all types of products.


- Joseph’s “just my thoughts”




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