Adequacy : Moderate and appropriate nature. In the early days of the Roman Empire , Emperor Tiberius hosted a grand feast and invited an inventor. The inventor presented a glass as a gift, and the emperor inquired about its features. When the inventor claimed that the glass was unbreakable , the emperor dropped it on the floor. Only one side was dented, and the emperor touched that spot, restoring it to its original condition. Astonished, the emperor asked the inventor, “Have you ever taught anyone how to make this glass?” The inventor replied, “I did not tell anyone.” Then the emperor ordered his execution because if the recipe for the glass were known, the value of the emperor’s gold and silver treasures would plummet. No matter how excellent something is, it can be the worst depending on the situation and context. That’s why adequacy is essential. - Joseph’s “just my thoughts”
Attention and pain greatly influence customers’ willingness to pay . Nobody likes to wait. If customers search for products on an online store and receive instant results, they value it. But if they have to wait, it’s a different story. Showing a blank white screen causes customers to leave the site. However, if an animated circle indicates the connection is active, customers are more likely to wait. Additionally, displaying the search process, such as showing that results are being generated, helps customers wait more patiently. In fact, customers often wait with anticipation. Transparency helps ensure that customer interest remains positive and doesn’t turn into frustration. - Joseph’s “just my thoughts”