Attention and pain greatly influence customers’ willingness to pay. Nobody likes to wait. If customers search for products on an online store and receive instant results, they value it. But if they have to wait, it’s a different story. Showing a blank white screen causes customers to leave the site. However, if an animated circle indicates the connection is active, customers are more likely to wait. Additionally, displaying the search process, such as showing that results are being generated, helps customers wait more patiently. In fact, customers often wait with anticipation. Transparency helps ensure that customer interest remains positive and doesn’t turn into frustration. - Joseph’s “just my thoughts”
We cannot drink water while being immersed in it for survival. Without assistance from the air, it is impossible to drink water. Water is a vital substance for humans, but its intake is only possible when air acts as a medium. What I possess and how I utilize it are very different matters. The same goes for relationships. What brings happiness in a relationship is more important than how close the relationship is. For humans, many situations are pointless if values exist in only one state.
- Joseph’s “just my thoughts”
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