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Just my thoughts #0545

“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
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Just my thoughts #0340

We cannot drink water while being immersed in it for survival. Without assistance from the air, it is impossible to drink water. Water is a vital substance for humans, but its intake is only possible when air acts as a medium. What I possess and how I utilize it are very different matters. The same goes for relationships. What brings happiness in a relationship is more important than how close the relationship is. For humans, many situations are pointless if values exist in only one state.


- Joseph’s “just my thoughts”




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