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Just my thoughts #0545

“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
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Just my thoughts #0343

Can I live by only meeting the people I need? Obviously, some people are essential to me, but not everyone I have a relationship with is there because I need them. So, shouldn’t we connect with people who are less needy? Is my criterion correct? The relationships I have now are a result of meeting both needed and unnecessary people. Regret doesn’t justify my current relationships. We have all encountered precious individuals. The plausible excuse is merely a convenient way to package my priorities and outcomes. Don’t deceive yourself.


- Joseph’s “just my thoughts”




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