Attention and pain greatly influence customers’ willingness to pay. Nobody likes to wait. If customers search for products on an online store and receive instant results, they value it. But if they have to wait, it’s a different story. Showing a blank white screen causes customers to leave the site. However, if an animated circle indicates the connection is active, customers are more likely to wait. Additionally, displaying the search process, such as showing that results are being generated, helps customers wait more patiently. In fact, customers often wait with anticipation. Transparency helps ensure that customer interest remains positive and doesn’t turn into frustration. - Joseph’s “just my thoughts”
People can’t think that ‘deficiency’ is a ‘resource.’ While many equate deficiency with ‘lack and shortage,’ it should actually be viewed as ‘emptying what needs to be emptied.’ How can we fill something good without first emptying the bowl? Deficiency is by no means a disadvantage. Instead, the lack of resources, termed ‘deficiency,’ can often be satisfied with what we already possess rather than something new. Stay hungry!
- Joseph’s “just my thoughts”
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