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Just my thoughts #0545

“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
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Just my thoughts #0344

People can’t think that ‘deficiency’ is a ‘resource.’ While many equate deficiency with ‘lack and shortage,’ it should actually be viewed as ‘emptying what needs to be emptied.’ How can we fill something good without first emptying the bowl? Deficiency is by no means a disadvantage. Instead, the lack of resources, termed ‘deficiency,’ can often be satisfied with what we already possess rather than something new. Stay hungry!


- Joseph’s “just my thoughts”




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