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Just my thoughts #0545

“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
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Just my thoughts #0346

No matter how much honey you have, honey alone cannot attract bees and butterflies. The scent may be invisible, but it exists, and it brings life. As a result, both plants and insects thrive. No matter how hard you try to conceal it, the scent is what you exude. The scent is also significant to humanity. All scents are difficult to hide. The scent is created simply by being present.


- Joseph’s “just my thoughts”




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