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Just my thoughts #0545

“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
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Just my thoughts #0351

The scariest people in the world are those who truly know themselves. It may sound easy, but few understand what they excel at and what they prefer. The same goes for occupations. Someone may seem to know their job well, yet they might not fully grasp what they’re doing. What potential exists—whether the job is suitable for the times, if you’ve chosen the wrong market, or who the right partner is for you? The fact that many rarely start by understanding themselves means they often spend time without gaining much insight, even as they struggle hard.


- Joseph’s “just my thoughts”




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