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Just my thoughts #0545

“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
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Just my thoughts #0353

Don’t try to win by crashing into someone charging at you; you’ll only hurt each other and win half the battle or less. Instead, if you sidestep and gently trip your opponent’s legs by hitching your foot, their own momentum will spell doom for them. Fighting isn’t about strength; rather, strength pertains to direction, not intensity. Righteousness comes from the art of effort, the wisdom of reading directions, and grasping situations.


- Joseph’s “just my thoughts”




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Just my thoughts #0006

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