“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
To obtain the information we seek, we invest time and effort in searching. During this process, there is a cost known as “information search cost.” If the search costs exceed the value of the information we wish to obtain, it is deemed inefficient; people generally aim to avoid inefficiency. For instance, if a billionaire spends considerable effort searching for a car for less than 90,000 USD, then the billionaire will just buy because it is inefficient. Cost-effectiveness in the economic world judgment is a crucial factor to get dominion world we’re living in.
- Joseph’s “just my thoughts”
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