Attention and pain greatly influence customers’ willingness to pay. Nobody likes to wait. If customers search for products on an online store and receive instant results, they value it. But if they have to wait, it’s a different story. Showing a blank white screen causes customers to leave the site. However, if an animated circle indicates the connection is active, customers are more likely to wait. Additionally, displaying the search process, such as showing that results are being generated, helps customers wait more patiently. In fact, customers often wait with anticipation. Transparency helps ensure that customer interest remains positive and doesn’t turn into frustration. - Joseph’s “just my thoughts”
To obtain the information we seek, we invest time and effort in searching. During this process, there is a cost known as “information search cost.” If the search costs exceed the value of the information we wish to obtain, it is deemed inefficient; people generally aim to avoid inefficiency. For instance, if a billionaire spends considerable effort searching for a car for less than 90,000 USD, then the billionaire will just buy because it is inefficient. Cost-effectiveness in the economic world judgment is a crucial factor to get dominion world we’re living in.
- Joseph’s “just my thoughts”
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