Attention and pain greatly influence customers’ willingness to pay. Nobody likes to wait. If customers search for products on an online store and receive instant results, they value it. But if they have to wait, it’s a different story. Showing a blank white screen causes customers to leave the site. However, if an animated circle indicates the connection is active, customers are more likely to wait. Additionally, displaying the search process, such as showing that results are being generated, helps customers wait more patiently. In fact, customers often wait with anticipation. Transparency helps ensure that customer interest remains positive and doesn’t turn into frustration. - Joseph’s “just my thoughts”
The scariest customers in the world are regulars, not picky or complaining customers. Regulars pay a fair price. However, there is no such thing as ‘natural’ in the world. When regulars change their minds, not only do businesses suffer significant financial damage, but they also suffer emotionally. There are traps in naturalness, seeds of failure, and wounds caused by conceit. The older and closer people are, the more cautious you should be.
- Joseph’s “just my thoughts”
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