“This shampoo prevents hair loss,” and “Do your drains get clogged often? Change your shampoo!” Which of the two messages is better? Both messages appeal to the shampoo’s effectiveness in reducing hair loss, with the former addressing the person experiencing this issue, and the latter targeting all family members, including him. Depending on how one interprets the impact of preventing hair loss, the sales results can vary significantly. Some view it as maintaining a good appearance, while others see it as a matter of hygiene and convenience. Linking product benefits to public interest offers many advantages. - Joseph’s “just my thoughts”
It doesn’t make it sell well; it’s about choosing and focusing on what has sold well. You can expect it to sell well, but you can’t predict that it will sell well. Conversely, it’s much wiser to put it on the market to see if it genuinely sells well while holding your expectations, and then discard it if it doesn’t sell, focusing only on what does sell well and developing it further. Thoughts are crucial, but they don’t create any wealth. Market choices create wealth. Start small and try to manage your risk. Don’t gamble; instead, verify.
- Joseph’s “just my thoughts”
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